
Global creative talent network.
Deep brand experience.
Leading intelligence.
Ethereal is the cannabis-specific creative agency.
Founded MMXX.
Founders.

John Mamus
Deep experience via Madison Avenue agencies Ogilvy, Deutsch, Y&R and Merkley+Partners. Former CD for global rebrand at Fila, JetBlue, BMW Motorcycles, Mercedes-Benz and scores of other brands (partial list below) as well as Cannabis launches for House of Saka, Klaus, Van Doran, TSO Sonoma, Vin D’Fleur and more.

Masako Di Dio
EXTENSIVE BRAND AND LEADERSHIP EXPERIENCE WITH MAISONS DIOR, BURBERRY, CP COMPANY, HART MARX (HMX) AND KRIZIA. BRAND, INTELLECTUAL PROPERTY AND MANAGEMENT EXPERIENCE WITH MAMUS CREATIVE INCLUDING HEALDSBURG/ SONOMA COUNTY, FILA AND WHOLE FOODS MARKET. CANNABIS
EXPERIENCE INCLUDING ASHA, TSO SONOMA, MAJOR AND SEVEN VICES.

Pablo Aguilar
An award winning photographer / videographer, Pablo and his team have created iconic images for brands such as Adidas, Fila, Eufora, Thin Optics, Riley, Lee Jeans, Figs, Tufenkian, Han Cholo, King Ice, Vibe, Complex Mag, Fortune, Sports Illustrated, Snoop and many more.

Tod Brilliant
Specializes in big ideas and bold copy. Led creative on numerous Fortune 50 projects. Founded award-winning winery + art gallery. Writes scripts for film/television. Founder of the The Super Nice Club.
Associates.

Nicole Morris
Nicole has extensive design and creative experience in the plant medicine industries, primarily cannabis, and has also worked with non-plant clients such as Microsoft, Disney and BULA NATION. Nicole is Creative Director for her clients Growsmith and Gard’NClean.

Vincent Pitetti
VINCE IS AN ENTREPRENEUR, TECHNOLOGIST, CREATIVE, AND WEB STRATEGIST WHO’S FOUNDED OR CO-FOUNDED MORE THAN SEVEN SUCCESSFUL STARTUPS SINCE 2003.
VINCE FOUNDED CANNAFUNDR IN 2014, THE FIRST ONLINE PLATFORM FOR CONNECTING CANNABIS COMPANIES SEEKING FUNDING FROM ACCREDITED INVESTORS.
BRAND EXPERIENCE INCLUDES HUMBOLDT’S FINEST, HOUSE OF SAKA AND ANANDA/HYGIA.

Bob Plaskon
A TUFTS UNIVERSITY MS, BOB IS A TECHNOLOGIST WITH EXTENSIVE BRAND EXPERIENCE IN DEEP TECHNOLOGY AND CONSUMER BRANDS INCLUDING ONEIRO, NDAU, MOTOROLA, 3COM AND NASCENT LOW-EARTH ORBIT SATELLITE AND DATA COMPANY HAWKEYE 360.
Affiliates.

Warren Bobrow
AUTHOR OF SIX BOOKS. WRITER FOR FORBES. SPEAKER AT GLOBAL EVENTS ON CANNABIS AND COCKTAILS. CLASSICALLY TRAINED CHEF (JOHNSON & WALES). HE HAS MADE TELEVISION APPEARANCES ON VICE. KNOWN WORLDWIDE AS “THE COCKTAIL WHISPERER”.

Jamie Evans
JAMIE EVANS IS THE FOUNDER OF THE HERB SOMM, A CANNABIS BLOG AND LIFESTYLE BRAND THAT FOCUSES ON THE GOURMET SIDE OF THE CANNABIS INDUSTRY. SHE IS AN EDUCATOR, EVENT HOST AND PRODUCER, AND WRITER SPECIALIZING IN CANNABIS, CBD, FOOD, RECIPES, WINE, AND THE CANNA-CULINARY WORLD.
Intelligence.

We are the only agency in the world to offer the global, landscape altering intelligence by The Minerva Project.
The Minerva Project is a unique fusion of business intelligence and socio-cultural intelligence which allows our clients to genuinely connect with customers at a deep, foundational level which transcends demographic and cultural barriers. The Minerva Project uses targeted investigative research and client identity deconstruction in an innovative framework which allows deeper communication than ever experienced before.
*NDA required for The Minerva Project inquiry or consult
Experience. Validated.
- JetBlue Airways
- W Hotels
- ICON 4X4
- BMW NorthAmerica
- Pfizer
- Phillip Morris
- BMW Motorrad
- Jaguar Cars North America
- Ford Motor Company
- Starwood Hotels & Resorts
- Richemont
- Smith Barney
- Mazda
- Starwood Spa Collection
- Starwood Honeymoon Collection
- Publicis USA
- Sterling Group
- XEROX
- Mercedes-Benz
- MAYBACH
- Fila
- CORE
- Mimi So
- fiN
- Purdey UK
- Sir Hans Sloane UK
- Boeing
- Verdero
- healdsburg
- northern sonoma county wine roaD
- satoshI
- the art of elysium
- CONVERSE
- BLOOM
- SS+K
- SKYTEAM
- NEIGHBOR
- harvard university
- ALIX PARTNERS
- SAM
- UNITED STATES TENNIS ASSOCIATION
- DERRINGER CYCLES
- SIGNATURE THEATRE
- TITLEIST
- YOUNGJETS
- AVA MOTORCYCLES
- NOBLE BIOMATERIALS / X-STATIC
- SASS & BIDE
- COSIMO VENTURE PARTNERS
- GROUNDED FEATHER
- ALLIED MINDS
- LUCID
- HAWKEYE 360
- FLONT.CLUB
- TARGET
- S2P2
- DEFENSEWERX
- TSO SONOMA
- SOFWERX (US SPECIAL OPERATIONS COMMAND)
- WHOLE FOODS MARKET
- SILENT CIRCLE
- SAKA
- TUFENKIAN
- ONEIRO
- NDAU
- MIT MEDIA LAB
- VAN DORAN
- seven vices
- klaus
- saka
- wunderman thompson
Network. Activated.
New York.
Los Angeles.
Tampa.
Sonoma.
Boston.
Milan.
Vilnius.
Manila.
Moscow.
Lahore.
Kyiv.